About Electric Fork Media

The strategic foundation your mission deserves.

Electric Fork Media is a digital strategy consultancy and execution partner serving nonprofits and mission-driven organizations across 37 states.

Our origin

Built to carry the weight of your mission.

Electric Fork Media was founded on a single, driving principle: the organizations doing the most vital work in their communities deserve digital infrastructure that matches the true weight of their mission.

When we looked at the nonprofit landscape, we didn’t see broken systems. We saw immense, untapped potential. Visionary leaders with massive real-world impact who were ready to scale, but who needed the underlying digital architecture to carry that momentum forward.

Today, Electric Fork Media has managed over $10 million in Google Grant funds, generated over $1 million through digital channels, and empowered organizations across 37 states and 4 continents to confidently scale their audiences, their donor bases, and their enduring impact.

The team

A team that’s been where you are.

Our team members have sat on the other side of the agency experience: as digital marketing directors, program managers, and event directors for 501(c)(3) organizations. We know what it’s like to wear five hats, stretch a small budget, and try to do meaningful digital marketing with limited resources.

Tracy Bartley

CEO and Principal Strategist

Tracy founded Electric Fork Media after more than a decade of leading digital strategy for nonprofits and purpose-driven businesses. She doesn’t just run campaigns; she steps into the chaos of disorganized data, siloed departments, and stalled growth, and builds unified marketing engines that run seamlessly.

Acting frequently as a fractional Chief Marketing Officer (CMO), Tracy’s true superpower is her empathy-driven discovery process. She is a master at taking a client’s mess, getting to the heart of their true pain points, and architecting a clear, actionable path forward.

Organizational transformation
Fractional CMO
Campaign architecture
Empathy-driven strategy

Dominic Dezzutti

Head of Accounts

Dominic brings more than two decades of media, storytelling, and executive leadership to Electric Fork Media. As a multi-Emmy-winning journalist and former Public Broadcasting Service (PBS) executive, he understands exactly what it’s like to sit in the decision-maker’s chair.

At Electric Fork Media, Dominic is the ultimate client advocate and strategic anchor. He excels at translating highly complex digital strategies (from LLM SEO to predictive algorithmic targeting) into clear, actionable language that boards and C-suites trust.

Executive consulting
Client success and advocacy
Broadcast-level storytelling
Strategic leadership

Anthony Sodd

Head of Strategy and Operations

Anthony is the operational backbone and technological visionary behind Electric Fork Media. While his roots are in journalism and strategic content development, his expansive mastery lies in building the cutting-edge systems that power Electric Fork Media’s success.

He architects everything from complex Airtable databases to proprietary artificial intelligence (AI) models and custom AI assistants that give our clients an unfair competitive advantage. He ensures we don’t just deliver creative ideas, but execute them with ruthless operational efficiency.

AI and systems architecture
Operational efficiency
Data-driven content strategy
Profitability and scaling

Travis DeRousse

Director of Advertising and Creative Execution

Travis is an award-winning digital advertising strategist with degrees in sociology and criminology, a unique academic foundation that allows him to decode audience behavior at a microscopic level. He commands Electric Fork Media’s paid media ecosystem across Google Ads, Meta, and the Google Ad Grants program.

Using Electric Fork Media’s proprietary AI tools, Travis pioneers hyper-local targeting strategies, crafting highly resonant ad copy tailored to specific ZIP codes and demographic pockets. This relentless, data-driven optimization shatters industry benchmarks: a 61% drop in cost-per-click and exponential increases in unique click-through rates.

Advanced demographic targeting
Meta and Google Ads mastery
Creative execution
Performance optimization

How we’re different

What makes us different.

We’ve sat where you sit

Our team has managed marketing departments inside nonprofits. We’ve juggled five roles on a shoestring budget. We built Electric Fork Media because we know what organizations actually need, not what agencies typically sell.

Architect-led execution

Strategy is only as valuable as its implementation. We don’t hand you a blueprint and walk away. Our team translates the strategy into reality, ensuring the integrity of the original vision survives the complexities of execution.

An extension of your team

We don’t operate at arm’s length. We embed ourselves in your work, learn your mission inside and out, and function as the strategic marketing team you need, without the overhead of building one from scratch.

What we stand for

Our values, in practice.

Precision over panic

We choose clarity over chaos. We move deliberately, prioritizing accuracy and strategic alignment over the crisis of the day. When the data tells us to pivot, we do so with surgical precision.

Objective counsel

We are your strategic partners, not an echo chamber. We bring the clear-eyed perspective, the honest truths, and the deep expertise required to untangle complexity and protect your investments.

Enduring foundations

We build systems meant to last, not dependencies meant to trap you. Our ultimate goal is to empower you with the tools and infrastructure your team needs to lead with confidence.

Want to know if we’re the right fit?

Let’s start with a conversation. No pitch, no pressure. Just a clear-eyed look at where you are and where you could be.

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