Our work
Results that speak for themselves.
Real organizations. Real campaigns. Real growth.
Case study 01
Lost emails, found money
How a dormant email list became a digital fundraising powerhouse.
- Data archaeology
- Digital advertising
- Fundraising
Despite strong community ties and growing engagement, this organization faced a surprising challenge: a decline in digital fundraising. For years, they had accumulated email addresses from supporters who signed up through their national website, receiving 1,500 to 2,000 new contacts monthly. But with only about 30% actively engaging, and unresponsive contacts purged every six months, the “dead” list had grown to 122,000 contacts: a potential goldmine of untapped supporters sitting as digital dust.
Electric Fork Media conducted a Data Archaeology project, running the list through our data analysis system and using AI-powered predictive modeling to identify high-potential donors. Rather than treating all 122,000 contacts the same, we segmented by engagement history and developed a strategic re-engagement approach. We then reached those supporters where they already were, online, through targeted social media campaigns with personalized messaging that emphasized the value of and impact on the community.
This test phase was just the beginning. Now, we’re applying the same strategy to other projects, and I can’t wait to see the results.
Result
669% return on investment, $94,640 in donations, 998 new donors, and 586 repeat donors.
Case study 02
Tripling the signal
How PBS12 reached new audiences and tripled web traffic through a bold rebrand.
- Google Ads
- Rebrand strategy
- Audience growth
When PBS12 Colorado undertook a major rebrand, moving from a legacy identity to a fresh, modern positioning, they needed a digital strategy partner who could match the ambition of the moment. Their Google Ad Grant was undermanaged. Their web traffic was stagnant. Their messaging didn’t reflect the bold new direction.
Electric Fork Media built a comprehensive strategy across Google Ads, Search, Display, and YouTube, with segmented campaigns targeting viewers interested in specific program categories. We developed unified messaging across all channels that highlighted both educational value and local relevance: the heart of the PBS12 rebrand.
Since working with Electric Fork Media, our web traffic has tripled. They’ve become an essential extension of our team: strategic, responsive, and deeply invested in our success.
Result
3x increase in website traffic, fully optimized Google Grant account, and unified brand messaging across all digital channels.
Case study 03
Record-breaking attendance
How the Colorado Environmental Film Festival ditched traditional advertising and drew 2,500+ attendees.
- Google Grant
- Event marketing
- Hyper-local targeting
The Colorado Environmental Film Festival had grown from a small local gathering into a widely recognized event, but their traditional approach to advertising (primarily print and posters) was delivering almost zero return. They knew they needed to increase their social media presence significantly, but marketing and advertising weren’t in their wheelhouse.
Electric Fork Media partnered with the Colorado Environmental Film Festival starting in 2019, taking a personalized and flexible approach tailored to their seasonal needs. We implemented a Google Grant strategy to maximize visibility on a limited budget, supplemented by targeted paid social media ads. The combination stretched their modest ad budget incredibly far, reaching new demographics and younger, digitally-savvy audiences.
The only thing we’ve done differently is digital marketing with Electric Fork Media. Their expertise in both paid social media ads and the Google Grant completely transformed our approach and results.
Result
Record 2,500+ in-person attendees, significant ticket sales increase throughout the promotional campaign, and enhanced visibility across new demographics.
Case study 04
The most effective campaign we’ve ever run
How hyper-local targeting and AI-driven creative slashed costs and supercharged results.
- Hyper-local targeting
- AI-driven creative
- Paid advertising
Electric Fork Media’s Director of Advertising, Travis DeRousse, applies a sociologist’s lens to every campaign, studying community identity, regional language patterns, and local culture to craft ads that don’t just target people in a geography, but speak to them as neighbors.
Using proprietary AI tools built in-house, Electric Fork Media developed ad creative that adapted to local dialects, referenced community landmarks, and mirrored the tone of local media. The results were unlike anything in our portfolio: a dramatic improvement across every performance metric.
Result
61% drop in cost-per-click, 55% increase in click-through rate, and 24% reduction in overall campaign costs: the single most effective campaign in Electric Fork Media history.
Case study 05
When the ads went dark, so did the donations
Why consistent digital investment isn’t optional. It’s essential infrastructure.
- Strategic insight
- Digital infrastructure
- Fundraising
A client paused their digital advertising during a budget review, assuming donations and engagement would hold steady for a quarter. Within weeks, the data told a different story. Website traffic dropped. Donor acquisition stalled. And fundraising revenue fell by 40%.
When Electric Fork Media reactivated the campaigns, the recovery was measurable and swift, but the lesson was clear. Digital marketing for nonprofits isn’t a luxury you turn on and off. It’s the infrastructure that sustains your mission. When you go dark, your audience doesn’t wait.
Marketing isn’t alchemy. It’s architecture. And architecture doesn’t work if you remove the foundation.
The takeaway
40% revenue drop when campaigns paused. Full recovery after reactivation, but the gap cost the organization months of momentum.
More voices
What clients say about working with us.
“Electric Fork Media completely transformed the way we think about social media. What used to be an afterthought is now one of our most powerful tools for engagement and fundraising.”
Brian Minter
First Book
“The level of metrics and insights the Electric Fork Media team provides is extraordinary. For the first time, we truly understand what’s working and why.”
Melissa Boasberg
MLT
“Electric Fork Media helped us reclaim our Google accounts and finally get our digital presence organized. They made a complicated process feel manageable.”
Digital Team
Communities in Schools
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