The Google Grant Hub
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What is the Google Grant
Every nonprofit has a mission, but reaching the right audience can be challenging. The Google Ad Grant gives eligible nonprofits $10,000 per month in Google Ads credits to amplify their message, drive website traffic, and increase impact. Learn how this powerful tool can help your organization grow.
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Google Ad Grant Eligibility Requirements
Before you can unlock the power of free advertising, your nonprofit must meet Google’s requirements. This includes verifying your 501(c)(3) status, ensuring your website is up to par, passing a Google Ads user exam, and more.
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How to Apply for the Google Ad Grant
Applying for the Google Ad Grant might seem daunting, but it’s easier than you think. Get started by setting up a Google for Nonprofits account to get your grant approved so you can start reaching more people—fast.
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Setting Up Your First Google Ad Campaign
The Google Ad Grant is only as good as how you use it. Setting up strong campaigns ensures that you maximize your $10,000 budget. Learn how to structure campaigns, target keywords, and write compelling ads that drive real results.
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Google Ad Grant Compliance & Maintenance
Getting the grant is just the beginning—keeping it requires ongoing management. Google has specific performance requirements, and falling short can mean losing your funding. Learn how to stay compliant, optimize your ads, and keep your grant active long-term.
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Advanced Strategies to Maximize the Grant
Want to take your Google Ad Grant from good to great? Advanced strategies like conversion tracking, smart bidding, and audience targeting can help you get better results with your free ads. Discover expert tips to maximize impact and grow your nonprofit.
What People Are Saying
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"EFM gave us the tools and voice to speak directly to our clients. For the first time, our story—the real story—reaches people in a way that inspires them."
Donna Duggan, CEO & Founder at Maasai Wanderings
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"Upon Partnering With EFM, Our Scattered Accounts Transformed into a United, Influential Network of Engaged Supporters"
Brian Minter, Director of Marketing, First Book
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"EFM Untangled our complex Google Accounts, Regaining Access to Our Google Ads Grant. With Their Guidance, Our Ads Flourished."
Todd Beane, Communities in Schools
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"EFM revised our Digital Marketing, and stepped in to restructure our Google Grant, leading to impressive audience growth and engagement. Thanks to their expertise our web traffic tripled."
Pam Parker, Director of Marketing, PBS12
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“I’ve always believed there was potential. EFM proved it—590 new donors, 322 sustainers, and a 464% return on investment in just six months generating over $52,000.”
Amy Burkett, General Manager, PBS Charlotte
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“EFM integrated beautifully with both our internal teams- marketing, recruiting, IT- as well as our external partners- universities, advisors, funders, and even other agencies."
James Colten, Director, University Program Data & Analytics, MLT
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“We had used the Google Ad Grant before but never saw real results—until EFM stepped in. Their expertise transformed our grant into a strategic tool for audience growth and engagement with our mission.
Darren LaShelle, President and CEO at NorCal Public Media
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“EFM was instrumental in our early nonprofit journey, believing in our mission from the start and helping us secure the Google Grant while driving traffic to our programs within weeks of launching—way back in 2015!”
Jade Zaroff, Founder, Entertainment for Change
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“With EFM running the Google Grant campaigns, I get all of the benefits of additional website visitors, ticket sales, and engagement without any of the hassle. I love it!”
Nicole Bickford, Executive Director, Colorado Environmental Film Festival
